Le Bloom
Indulge in fresh flowers purely for the enjoyment it brings.
RoleCopywriting
ScopeBrand Launch
Serving Dallas, Le Bloom offers custom personal floral arrangements for every occasion. From dinner parties to Sunday Scaries. I collaborated with Truffl to conceptualize, craft compelling copy for, and execute the development of the inaugural website for Le Bloom.
This was an especially fun project, because I spent quite a lot of thyme coming up with flower puns and turns of phrase.
TURN YOUR SIGHTS AND SCENTS ON DALLAS’ NEWEST FLOWER PETALERS
Collaborating closely with the Art Director, I helped bring the Le Bloom vision to life in a digital space. Together, we created a bright and immersive website that seamlessly combined animations, eye-catching visuals, compelling copy, and a clear user journey. By skillfully intertwining Le Bloom's brand essence with creative copywriting, I contributed to the establishment of a captivating brand aiming to entice and enchant Dallas natives, making them eager to explore the beauty and joy that Le Bloom has to offer.
From Le Bloom, With Love
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From Le Bloom, With Love •
Le Bloom's identity is characterized by a whimsical, upbeat, and joyous tone, and I harnessed this essence throughout the site's content. I crafted captivating (and straight up cuttee!) headlines and call-to-actions that not only invited users to learn more but also ignited their curiosity. Moreover, my writing complemented the exquisite floral photography, adding an extra layer of beauty to the site’s highly visual experience.
