In this project, we embarked on The Brand Doula’s distinct multi-stage process (Foundation, Experience, Cultivation) that delves beneath the surface of brand development so that Tiffany could feel empowered to truly leverage the power of branding in her business.

My role as the project's copywriter was to shape QOH Jewelry's brand voice and messaging, ensuring alignment with its core values and resonating strongly with its audience. From there, I employed the established narrative to create the website copy — ensuring a seamless alignment between the brand's voice and the redesigned user journey. I crafted evocative copy that not only showcases the exquisite nature of the jewelry but also brings to life the idea that beauty can be found in the everyday.