Sereya
Experience a refreshing take on luxury.
RoleStrategy, Copywriting
ScopeConcept
A concept project in collaboration with Creative Director & Strategist, Daniela Brown.
This concept brings to life our take on a skincare brand positioning itself in the CBD space. We’ve taken inspiration from the natural, delicate state of CBD and interpreted it into a privileged indulgence for the skin.
We established resolute brand positioning that would act as a key resource for our creative journey.
For the name, we created a portmanteau that felt familiar to a consumer audience — yet intriguing enough to invite you to dig deeper.
The creative direction is rooted in the calm one finds amongst nature. The use of black and neutrals allows core product colors to stand out.
The refreshing, elevated, and accessible verbal identity is designed to breakaway from the tone of traditional high-end brands.
