When I first joined the Jasper Organics team, I saw a clear need to go back to the basics; I developed a strong brand foundation that would act as a guide for brand positioning across their B2C marketing platforms. Through this, I was able to ensure that every side of the business, from web design to influencer marketing, was moving the needle for both sales and the overall mission.
Internally, I created workflow processes as well as content solutions that allowed for the brand’s marketing to become more in-line with brand goals. This included: content calendar creation, marketing workflow builds, and managing the team of creatives.
B2C Copy Direction
Website Layout Insights