1212 Gateway


1212 Gateway is a skincare brand founded by influencer, actress, & model: Catherine McBroom. Due to the high-profile founder, the brand had garnered a substantial consumer base leading up to the launch date. With this type of following came high expectations for a clean, well executed launch supported by a strong brand presence. The brand came to me for the creative and analytical expertise needed to create a brand voice that delivered.


I worked with the 1212 Gateway team to establish the brand voice as an energetic foundation for cohesive copy strategies. Through brand voice discovery exercises, I found that the brand vision of transforming the customer’s relationship with their skin through harmonious products played a key factor in the identity creation process. Upon understanding the purpose and values, I then sought to build in language and messaging pillars that perfectly captured the brand essence. 


Through my creation of brand identity and messaging systems, the brand was able to grow and evolve successfully through launch phase and beyond. 


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Role

Brand Voice Specialist

Copywriter

Services

Brand Voice Creation

Website Copy

Email Copy

Social Copy

1212 Gateway skincare is made for physical, mental, and spiritual self-care. Every product in your ritual is made to improve the quality of your skin with premium, cruelty-free formulas made from ethically sourced ingredients. Let your soul glow.

"Jessie has been a tremendous help to my agency. She helped us develop brand voice, as well as  social + web copy that was on-brand for the tone of the project."